November 21, 2024
On November 13 and 14, 2024, the Philippine Trade & Investment Center – Silicon Valley (PTIC) and Philippine Consulate General in San Francisco successfully launched and presented “Tatak Pinoy: Likhang Laguna Goes to USA.” Trade Commissioner Kitchie Umali and her team toured visitors during the unveiling and launch of the “Tatak Pinoy: Likhang Laguna Showcase” at the PTIC SV Lounge on the second floor of the Philippine Center on November 14, 2024.
Tatak Pinoy’s goal is simple: Elevate Filipino products and services in the global marketplace. This initiative of the Philippine Department of Trade and Industry’s (PDTI) Competitiveness and Innovation Group focuses on micro, small, and medium enterprises across the Philippines (MSME), whose high-quality offerings create jobs, drive and sustain economic growth. Pride in Filipino-made products and services is highlighted in the curated exhibits at the Lounge.
The Laguna entourage was headed by the Provincial Government of Laguna, the regional and provincial directors of the Philippine Department of Trade and Industry, and 15 exhibitors of heritage/artisanal/homegrown products and food delicacies from Laguna.
In 2023, the province of Laguna launched its “Likhang Laguna” seal of excellence. The exhibitors who visited San Francisco are among the gold and silver recipients of this government-issued seal, verifying that a product is made in the Laguna province of the Philippines and meets high-quality standards.
Trade Commissioner Kitchie Umali reiterated PDTI’s mandate of promoting the Philippines as a destination for investments and a source of world-class products and services. She briefly touched on the key strategies to promote MSMEs, which include leveraging digitalization and artificial intelligence, encouraging product diversification, making available financing options, promoting franchising and mentoring, and presenting Philippine products in Philippine embassies and consulates. Inquiries about investments and business-to-business opportunities can be made through [email protected] or https://www.dti.gov.ph/overseas/silicon-valley/.
