February 6, 2025 – ABS-CBN’s Star Cinema Films has set a North American theatrical release date for My Love Will Make You Disappear, starring beloved Filipino stars Kim Chiu and Paulo Avelino in their first feature film collaboration. The romantic comedy will open in theaters across the U.S. and Canada on March 28, 2025.
The team behind the record-breaking theatrical release of Hello, Love, Again will once again lead the North American rollout, with AJMC (Amorette Jones Media Consulting), Evan Saxon, and Joe Garel overseeing distribution and marketing.
Directed by Chad Vidanes from an original screenplay by Patrick Valencia and Isabella Policarpio, My Love Will Make You Disappear continues ABS-CBN Films’ legacy of bringing Filipino storytelling to a global audience. With its universal themes of love, resilience, and fate, the film embraces kilig – the uniquely Filipino feeling of romantic exhilaration—as a cultural export, inviting international audiences to experience the magic of Pinoy romance.
Sari (Kim Chiu) has spent her life believing she is cursed – every man she loves mysteriously disappears. To protect herself from heartbreak, she has sworn off romance – until she meets Jolo (Paulo Avelino), a brooding landlord weighed down by personal failures and the burden of inheriting a struggling apartment complex. As Jolo and Sari work together to save the community from being displaced, their bond deepens. But for Sari, love has always come at a price. Will she risk everything, even if it means Jolo might disappear too?
Kim Chiu is one of the Philippines’ most beloved actresses, known for her versatility in romantic comedies (Bride for Rent), dramas (Etiquette for Mistresses), and horror (The Ghost Bride). With her natural charisma, comedic timing, and emotional depth, Kim brings Sari’s vulnerability and strength to life, making her an unforgettable protagonist.
Kim Chiu and Paulo Avelino have captivated audiences together in two major television hits, Linlang and What Happened to Secretary Kim. While both have starred in highly successful films individually, My Love Will Make You Disappear marks the first time they are headlining a movie together, making this one of the most highly anticipated Filipino film pairings of the year.
Kim Chiu, one of the Philippines’ most beloved actresses, has a track record of box-office hits across genres, from romantic comedies (Bride for Rent), to drama (Etiquette for Mistresses), and horror (The Ghost Bride). She brings Sari’s vulnerability, humor, and strength to life with her signature charm and depth.
Paulo Avelino, acclaimed for his intense and layered performances (Heneral Luna, Fan Girl), plays Jolo, a man at a crossroads. His ability to blend brooding charisma with humor and heart makes him a compelling romantic lead.
Paulo Avelino is celebrated for his commanding performances in films like Heneral Luna and Fan Girl. Known for blending intensity with subtle humor, Paulo’s portrayal of Jolo captures a man’s journey toward redemption and connection. His magnetic on-screen presence paired with Kim’s charm promises a captivating romantic duo.
Their proven on-screen chemistry and combined social media following of over 40 million have already fueled enormous excitement for their big-screen debut as a tandem.
Designed by Amorette Jones’s AJMC, the theatrical marketing campaign will target core Filipino-American audiences while expanding appeal to Asian-American, Hispanic, and general moviegoers. The campaign will leverage the strong fan base of Kim Chiu and Paulo Avelino, ensuring high engagement on social media; Strategic partnerships with ABS-CBN Global’s flagship platform for overseas audiences; Ongoing discussions with key Filipino-American brands in retail, food, and lifestyle sectors; and A mix of digital, social, and in-platform promotions.
“Filipino films continue to gain recognition worldwide, and My Love Will Make You Disappear is a testament to the power ofkiligas a cultural export,” said ABS-CBN Films Head Kriz Gazmen. “With Kim Chiu and Paulo Avelino’s undeniable chemistry and international appeal, we see this as a winning formula for global success.”
Amorette Jones said, “Like we did with Hello, Love, Again, we’ll utilize the sizable reach of ABS-CBN’s global platforms to fuel the impressive fandom of KimPau and create a cultural moment around this film. We’re excited to see audiences responding so enthusiastically to Filipino stories and have another great one to introduce and eventize with My Love Will Make You Disappear.”
Evan Saxon and Joe Garel stated: “It is both a pleasure and an honor to once again collaborate with ABS-CBN to elevate the visibility and success of Filipino filmmaking. With Hello, Love, Again – the highest-grossing Filipino film ever released in North America – our targeted distribution strategy transformed screenings into a true event cinema experience, drawing enthusiastic fans to sold-out shows. In fact, our per-screen averages surpassed even the biggest Hollywood studio films, proving the incredible demand and support for Filipino stories on the global stage.”
ABS-CBN Films has been at the forefront of expanding Filipino cinema internationally, and My Love Will Make You Disappear builds on that momentum. Following the success of Hello, Love, Again, this latest release further solidifies the presence of Pinoy romance on the global stage.
About ABS-CBN Studios
ABS-CBN Film Productions, Inc. (Star Cinema) is the foremost Filipino film production and distribution outfit. The company, founded in 1993, has produced more than 200 films in various genres, all of which are geared to suit the preferences of Filipinos of all ages and walks of life, wherever they may be in the world. ABS-CBN Film Productions, Inc. aims to deliver quality film entertainment to the Filipino moviegoer while strengthening market leadership, profitability, and internal organization.
As with its mother company, ABS-CBN, ABS-CBN Film Productions, Inc. is committed to being in the service of the Filipino worldwide. For more information, please visit https://ent.abs-cbn.com/starcinema
