IT’S early in the morning but every home with schoolchildren is abuzz with exciting preparations: IDs, uniform, breakfast, lunch box, water bottle, school bag! It’s back to school in the Philippines! But before a young student leaves home for school, he first checks his bag if everything’s in there — books, notebooks, pencil and pens, pad paper. And crayons!
Yes, crayons! Schoolchildren will not leave home without crayons in their bags. They look forward to that time in class where they will pull out their activity coloring book and start to color every image there is. When done, they look at their “artwork” with pride and wonder. That’s how colorful they see the world!
The first crayons were introduced by Edwin Binney and C. Harold Smith under their company, Binney & Smith, in 1903. Binney’s wife, Alice, coined the name Crayola for their crayons. There were eight colors contained in the first box of Crayola crayons the company launched: red, orange, yellow, green, blue, black, brown, and purple. Over time, and as the company evolved, it produced more colors and specialty crayons — with some discontinued while more varieties retained.
Today, for the first time in company history, the brand synonymous with color and creativity is inviting consumers worldwide to vote for their favorite Crayola colors to be featured in a special exclusive collection.
“Color is part of one’s identity: who we are, how we feel, how we live our lives,” says Pete Ruggiero, President and Chief Executive Officer of Crayola. He continues: “With this Global Color Vote, Crayola will bring innovation to the market that directly reflects the global consumer. People around the world will have the unique opportunity to influence a special collection of crayons, colored pencils, and markers based on the colors that mean the most to them.”
“The 2025 Global Color Vote celebrates the incredible power that color has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts and ideas,” says Victoria Lozano, Chief Marketing Officer at Crayola. “We’re excited to see which colors resonate most deeply with people around the world and bring those meaningful hues together to encourage more creative moments and colorful memories,” she adds.
To vote, color enthusiasts of all ages can cast their votes from now until September 30, 2025. Visit www.crayola.com/votenow. Or scan QR codes on the back of Crayola “What’s Your Favorite Color” products.
