San Francisco, CA – December 30, 2023 – The Philippine Department of Tourism (PDOT) successfully launched its “Love the Philippines” campaign at the iconic Ferry Building, culminating in a vibrant and culturally rich event on December 30, 2023. This spectacular gathering brought together almost 2,600 attendees who immersed themselves in the essence of Filipino music, culture, food, fashion, and community.
The event featured a diverse array of Filipino-owned vendors, showcasing the talents of artisans and offering delicious food and beverages to the attendees. The atmosphere was electric as performers such as CRSB & Adrian Marcel, DJ Umami, Drop N Harmony, One Vo1ce, DJ Shortkut, Elmer Abapo, and Nate Guinto took the stage, providing an unforgettable musical experience that resonated with the crowd. Highlighting the fashion show were the exquisite creations of renowned Filipino designer Francis Libiran. Miss Universe 2022 R’Bonney Gabriel graced the runway, adding glamor and prestige to the event, captivating the audience with her presence.
Tourism Attache Soleil Tropicales, in her inspiring speech, expressed the department’s enthusiasm, stating, “Today, we are thrilled to immerse you in the essence of Filipino music, culture, food, fashion, and community. We are proud to be showcasing the Philippines on a world stage. We hope the experiences that we’ve shared today and this month have inspired you all to discover why there’s more to love about the Philippines.”
PDOT extended its gratitude to the attendees, supporters, and sponsors who made the event possible. United Airlines, Philippine Airlines, and Starlux Airlines generously contributed to the festivities, with roundtrip tickets from San Francisco to the Philippines being raffled off to lucky winners.
To further express appreciation to the visitors who supported the vendors, PDOT distributed giveaways, creating lasting memories for those who participated in this celebration of Filipino culture.
As the “Love the Philippines” campaign continues to unfold, the Philippine Department of Tourism remains committed to showcasing the beauty and richness of the Philippines on the global stage, inviting everyone to explore and discover the many reasons to love this extraordinary country.
About the Philippine Department of Tourism: It is the principal government agency responsible for the promotion of tourism in the Philippines. With a commitment to showcasing the country’s unique culture and attractions, the department aims to make the Philippines a must-visit destination in Asia.
For Media Inquiries:
Karen Pranga
Marketing and Events Coordinator