LOS ANGELES, CA – May 21, 2025—The next chapter of women’s golf starts here. ALYN, a bold new brand founded by professional golfer and creator Tisha Alyn, has officially launched, rewriting the rules of women’s golfwear with a high-performance, fashion-forward collection designed to empower on and off the course.
As the first women’s golf brand founded by a former female pro golfer, ALYN is born from lived experience and built to meet the needs of a vastly underserved market. No more hand-me-downs from menswear — ALYN introduces a new standard of fit, function, and self-expression in women’s golf apparel.
“I created ALYN because I was tired of feeling like an afterthought in a sport I loved,” says Alyn. “ALYN is for women who show up boldly, play fiercely, and live unapologetically. We’re not adapting men’s gear anymore. We’re designing a future that finally fits us — in performance, identity, and power.”
A proud advocate for the AAPI and LGBTQ+ communities, Alyn infuses her identity and experience into every stitch of the brand. ALYN champions representation, inclusivity, and visibility, creating gear that reflects the multidimensional lives of the women who wear it.
VOLUME 1: THE TERRA COLLECTION: “Terra,” Latin for earth, symbolizes fresh roots and bold beginnings. ALYN’s debut capsule includes 15 versatile pieces—tops, bottoms, and accessories—all thoughtfully designed to mix and match seamlessly.
Highlights include:
● Adjustable-length skirts and dresses for customizable fit.
● Tops with proper built-in bra support for comfort and structure.
● Performance-ready pants that move effortlessly.
● Hats with integrated tee holders inspired by a golfer’s habits.
Signature design elements, like the brand’s spade-inspired “V” detailing across garments, add subtle style and cohesion. Functional materials, such as a poly-spandex pant blend, offer comfort, stretch, and polish. The collection debuts in ALYN red, a rich maroon symbolizing quiet power and refined edge, and Bone, a luxe neutral that adds balance and timeless refinement. Together, they redefine the visual language of ALYN’s women’s sportswear.
To explore the full collection at alyngolf.com (site will be live at noon PST). Seasonal drops will follow, introducing new color stories and silhouettes that expand ALYN’s movement.
About ALYN
ALYN is where boldness meets grace. Created by former professional golfer and creator Tisha Alyn, ALYN blends high-performance innovation with elevated design, giving women gear that fits, moves, and empowers. With fierce functionality, polished versatility, and unapologetic style, ALYN stands for women who live all-in: on the course, on the street, and beyond.
About the Founder, Tisha Alyn
Tisha Alyn is a former professional golfer turned entrepreneur, content creator, and cultural force. Known for her viral trick shots, signature dance moves, and fearless authenticity, she’s built a community of nearly 2 million and partnered with top brands across sport and lifestyle. Her sold-out “In My Golf Girl Era” collab with Youth on Course and Ally redefined how golf shows up in culture. Now, with ALYN, she’s channeling that same passion, insight, and eye for fashion into a brand built for women who demand more. Through ALYN, she’s creating apparel that reflects identity, reclaims visibility, and refines the future of women in sport.
CONTACTS:
Rachel Rees | rachelreespr@gmail.com | 949.466.8938
Jess McAlister | jm@catalyst9.co | 310.779.1338
